How to plan your marketing and automate it with AI

You can build a dynamite product and nobody will ever see it.

I learned that one the hard way. In March, when I recorded this, I finally had a product that worked. And everybody, my AI included, told me the same thing. Now you need marketing. Now you need distribution. Now you need to get it into people's hands.

At the time I had 452 YouTube subscribers. That was the starting line. Marketing, and automating that marketing, was how I planned to grow from there.

So here's how to do both with AI. First the plan. Then the part that runs without you.

Ask for a plan that is specific, not generic

Most people type "give me a marketing plan" and get back a pamphlet. Ten bullet points that could be for anybody.

The fix is in how you ask. Here's the prompt I used, for a demo business that builds websites for small businesses:

"Create a marketing plan for my business. You know my business profile. I need the plan to be specific and not generic. Create a 30-day content calendar, and then show me all 30 posts written out with actual text."

Two phrases are doing the work. "Specific, not generic." And "actual text." If you don't ask for the posts written out, you get a list of topics and you're right back to staring at a blank page.

Notice "you know my business profile." My AI already had it. If yours doesn't, paste it in first: who you are, who you serve, what you sell.

And tell it where you post. I said X, Bluesky and YouTube community posts. That changes the length and the tone of everything it writes.

What came back

It was detailed. Who the business is: a one-person web shop building custom sites for small business owners. The ideal clients: real estate agents, barbers, plumbers, cleaners, trainers, anyone who lives on word of mouth but doesn't have a real online presence. The edge: not a faceless agency, one person who builds fast and talks to you directly.

Then the channels. Short, punchy daily posts for X. Longer, more professional posts for LinkedIn. Two to three YouTube community posts a week.

Then the content pillars: show your work, call out the problem, educate, social proof, personal brand.

And then the 30 posts, laid out by week:

• Week one: establish authority.
• Week two: educate and engage.
• Week three: social proof and storytelling.
• Week four: close and convert.

Here's one of them, written for real estate agents: When a referral Googles your name, what shows up? If it's a brokerage page with 30 other agents on it, that's not a good first impression. Your own site changes that instantly.

That's a real post. Ready to copy. Every one came in under 280 characters where it needed to, and every one tied back to what the business actually does. Then it offered to expand any of them for LinkedIn.

Read them before you use them, though. AI writes fast and it writes confident. Make sure every claim in a post is one you can stand behind.

Now make it run without you

A plan in a document is still a to-do list. The second half is automation.

In Claude Desktop there's a Scheduled section, the little clock. Here's the setup:

1. Click New Task. 2. Choose a local task, which runs while your computer is awake, or a remote task, which runs on schedule even when your computer is off and works through your connected apps. 3. Give it a name and a plain-English job. Mine was: access my X account, make one post about my product, and include the website link. 4. Set how often. I picked once a day at 9:00 AM. 5. Pick the folder it works in, and create it.

Then the step people skip. Hit Run Now. The first run is where it asks for permissions, and approving them there lets future runs go through without you. It's also how you find out whether the thing actually works before you trust it.

When I hit Run Now on camera, there was no X connector to use. So it opened Chrome on its own, went to X, typed the post, noticed it was five characters over the limit, trimmed it, and published. I wasn't even planning to show that. It just figured it out.

What to schedule first

Don't stop at social posts. The tasks that help owners most are the boring ones:

• A morning brief. What came in overnight, what's due today.
• A weekly revenue report. Pull your Stripe numbers every week so you always know where you stand.
• An email check at a set time of day.
• Your daily post from the 30-day calendar.

The homework from the video still stands. Get a plan. Get a calendar. Have at least two scheduled tasks running, and test each one with Run Now.

What this means for you

Marketing is the part most owners never get to, because the day job eats it. AI writes the plan and the posts, and a scheduled task keeps showing up even on the days you don't.

If you want to learn this on your own business instead of a demo, that's what the RMDW Platform is for: a 10-minute assessment, then lessons built around your business, starting with Claude, plus a monthly Q&A with the RMDW team.